Bidiversity

Business Innovation through Diversity.

Female Breadwinners – the Neglected Marketing Segment (0)

10/10/11 •

Female employment continues to rise and wages for women are higher than ever, creating a significant impact on purchasing behavior and female spending. Euromonitor International published its latest strategy briefing: Female Breadwinners – How the Rise in Working Women is Influencing Spending Patterns and takes an inside look at demographic segmentation, the growing buying power [...]