Diversity of Thought Does Lead to Innovation, but Where Should Ideas Come From? (0)
3/09/10 •
A new study from the University of Illinois suggests that business culture steers flow of ideas. While the study finds that companies that focus on technology do better than those who focus on competitors or customer needs, it finds that a diversity of thought that mixes more than one approach will do best.
Though limited in [...]
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Boost your employees’ engagement, the Entrepreneurial Way (0)
3/08/10 •
By Christina Ioannidis, Founder of bidiversity and CEO of Aquitude.
Entrepreneurs are lucky people. They have a passion, and their work provides such fulfilment, that they can somehow carry on following their dream when the odds are really against them.
In my previous life, I had a retail business in London offering bespoke design services in jewellery, [...]
Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile (0)
3/05/10 •
Bidiversity and our founders, Aquitude, were invited to the launch of the 2010 study “Women & Mobile: A Global Opportunity“. Not surprisingly, if men and women had similar cellphone ownership rates in low and middle income countries, there would be more cellphones in use.
What is surprising is the figure: women represent a market of 300 [...]
Damaged Leaders (0)
3/04/10 •
Some food for thought in the Washington Post about leadership. They ask : at what point do a leader’s personal vices begin to undermine effectiveness? Is it better to hide them or acknowledge them?
Barack Obama still sneaks cigarettes. Gordon Brown has a mean temper. Should contemporary leaders try to look flawless. There is a model [...]
Profiling Green Moms: What Marketers Need to Know (0)
3/03/10 •
How do you segment the eco-conscious female consumers? Andrea Learned, thought leader in gender-based consumer behaviour sheds light to this emerging demographic. Originally published at MarketingProfs.com.
Whenever there’s a significant change in society’s needs, brands must evolve their products or services to best meet them. That is nothing new, and we are now in the midst [...]
Older Posts
- Doing More with Less: Leadership Lessons from an Entrepreneur
- Identifying the Innovators in your Business
- Organisational Restructuring? Ensure you Leverage Diversity of Thinking
- How to Sell New Innovations Without Killing the Excitement
- Women and the Boardroom: Practice effective networking at all levels of your career to be on track for the boardroom
Featured Categories
Bidiversity»
3/05/10 •
Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile2/17/10 •
Breaking Gender Stereotypes requires the Rewiring of our Brains
Diversity»
3/09/10 •
Diversity of Thought Does Lead to Innovation, but Where Should Ideas Come From?3/03/10 •
Profiling Green Moms: What Marketers Need to Know
Innovation»
3/09/10 •
Diversity of Thought Does Lead to Innovation, but Where Should Ideas Come From?3/01/10 •
Doing More with Less: Leadership Lessons from an Entrepreneur
