Bidiversity

The brain is fundamentally a lazy piece of meat. It doesn’t want to waste energy. That’s why there is a striking lack of imagination in most people’s visualization of a beach sunset

Creativity and imagination begin with perception. Neuroscientists have come to realize that how you perceive something isn’t simply a product of what your eyes and ears transmit to your brain. It’s a product of your brain itself. And iconoclasts, a class of people I define as those who do something that others say can’t be done — think Walt Disney, Steve Jobs, or Florence Nightingale — see things differently. Literally. Some iconoclasts are born that way, but we all can learn how to see things not for what they are, but for what they might be.

Read the whole article at Fastcompany.com