Bidiversity

In the future, business-driven innovation will increasingly take a back seat to user-driven and collaborative innovation projects, according to researchers from Harvard and MIT. As technology drives down development and communication costs, they found, more open models of innovation will become increasingly competitive, radically changing existing R&D pipelines.

Traditionally, we have tended to think of businesses (or individuals who then start businesses) as the principal source of innovative new products or services in a market economy. But, in a thought-provoking new working paper, Carliss Y. Baldwin of Harvard Business School and Eric von Hippel of the MIT Sloan School of Management argue that sources of innovation are changing in today’s economy.

In particular, the professors make the case that, as a result of declining design and communication costs and increasing use of modular design architectures, two other types of innovation are competitive in more and more situations. Those two types? Innovation by users and open collaborative innovation projects (like open source software projects, for example).

The authors don’t expect that what they call producer innovation (in other words, innovation by makers of goods and services that are then sold to customers) will disappear — but they do expect that it will become less dominant than it was during most of the twentieth century. They argue that a paradigm shift to more open models of innovation can offer benefits for society — and that policymakers should consider policies that are conducive to innovation-sharing.

You can find more details about Baldwin and von Hippel’s thinking on this subject in their working paper, which is called “Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation.”

Source: MIT Sloan Management Review