Bidiversity

At bidiversity, we are fans of Trendwatching, the consumer trends insights firm. Their knack of tapping into the key consumer trends is unbeatable, and, of course, we would have to pay tribute to this month’s briefing on Innovation Insanity… Here is the overview:

INNOVATION INSANITY …

….. There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. In fact, with the entire world now engaged in creative destruction, INNOVATION INSANITY is upon us. So yes, the dozens of innovations we’ve rounded up for this briefing, courtesy of our sister-site Springwise, are just the tip of the iceberg. Invent, improve, copy… or perish.

The link between INNOVATION INSANITY and consumer trends? As focused as we are on emerging consumer trends, we never tire of pointing out that trends are only good for one thing: inspiring you to innovate, to come up with new goods, services and experiences for (or even better, with) your customers.

We could not agree more!

Click here to view the Innovation Insanity briefing.