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	<title>Bidiversitymarketing &#187; Bidiversity</title>
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	<description>Business Innovation through Diversity.</description>
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		<title>Multicultural Marketing: Growth Opportunities In a Weak Economy.</title>
		<link>http://www.bidiversity.com/2009/09/multicultural-marketing-growth-opportunities-in-a-weak-economy/</link>
		<comments>http://www.bidiversity.com/2009/09/multicultural-marketing-growth-opportunities-in-a-weak-economy/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 08:42:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Diversity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Muticultural]]></category>
		<category><![CDATA[Research]]></category>

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		<description><![CDATA[Multicultural marketing isn&#8217;t an exact science or process, but it is becoming increasingly more critical as the U.S. consumer markets continue to evolve and grow. Most than 20 years ago, smart corporate marketers had recognized that mass-market consumers (also referred to as &#8220;The General Market&#8221; or white consumers) were growing at a significantly slower rate [...]]]></description>
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		<title>Playing Nice with Others</title>
		<link>http://www.bidiversity.com/2009/07/playing-nice-with-others/</link>
		<comments>http://www.bidiversity.com/2009/07/playing-nice-with-others/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 10:30:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Diversity]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research and development]]></category>

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		<description><![CDATA[How to improve the relationship between the marketing and R&#38;D departments-and increase the chance of coming up with successful new products Both functions are essential to developing successful new products. But the two departments don&#8217;t get along nearly as well as senior management thinks. How big is the gap? Huge. According to a survey we [...]]]></description>
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		<title>Innovation-led Marketing: Success Principles from GE</title>
		<link>http://www.bidiversity.com/2009/03/innovation-led-marketing-success-principles-from-ge/</link>
		<comments>http://www.bidiversity.com/2009/03/innovation-led-marketing-success-principles-from-ge/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 10:58:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new world marketing]]></category>
		<category><![CDATA[podcast]]></category>

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		<description><![CDATA[In this fascinating podcast, GE&#8217;s Chief Marketing Officer, Beth Comstock describes what would be a new world order for marketing: innovation-led marketing.Would you like to discover GE&#8217;s customer-centric dedication through innovation, and: how they use external coaches and customer discovery sessions to bring outside insights into their innovation process the importance of including detractors in the innovation [...]]]></description>
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